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PRODUCT DESIGN5 min readGakk Design

Designing for the next billion: frictionless OTT interfaces

Eliminating credit card barriers through Direct Operator Billing transforms consumer conversion rates in emerging streaming markets.

Designing for the next billion: frictionless OTT interfaces

Most of our users never owned a credit card. The checkout that converts is one tap and a carrier confirmation.

Principles

  1. Pay with the phone bill, never a form.
  2. Design for 2G: every screen must render under 50 KB.
  3. Audio first — the screen is often off.

Keep reading

Subscription bundling examples and how each category fits partners
Payment

Subscription bundling examples and how each category fits partners

Publicly reported bundles across six categories show subscriptions fitting a partner's offer in two main ways: they either add value to a core plan or unlock a new audience.

5 min read
Why traditional data stacks stall agentic AI projects in telecom
AI & DATA

Why traditional data stacks stall agentic AI projects in telecom

Agentic AI stalls in production because legacy telecom stacks cannot deliver the speed, volume, or strict logic agents require.

4 min read
Carrier-grade SMPP message routing: lessons from 2.4B events
CLOUD INFRA

Carrier-grade SMPP message routing: lessons from 2.4B events

How modern microservices, Kafka pipelines, and Redis clusters overcome the bottlenecks of traditional SMSCs.

3 min read